Challenge and opportunityThe Tourism WA website has an important role to play in showcasing the beauty and wonders of Western Australia to local and international visitors alike. When it was time to redevelop the website alongside a new brand launch, Tourism WA also knew it was essential to update the supporting technology that had been used for almost two decades.
The frequently visited website, with over a million visitors a year, was expected to see even more traffic from the new marketing campaigns. International advertisements spanning radio, television, print, and a billboard in New York City’s Times Square would direct people to the site. Site reliability and performance would be an essential part of creating the right first impression for potential visitors to our state.
Opportunities to improve the authoring and management of the tourism content was also a key consideration. The site would have over 4,000 destinations and product options presented in six different languages, while the organisation also wanted to pave the way for distributing the content to their mobile app or any other future digital tool. The digital marketing team needed to become more self-sufficient, able to make changes and create new campaigns without ICT involvement.
Working togetherTourism engaged Diversus for their technical expertise throughout the entire project. We assisted with the early research and vendor engagement into potential technology options, right the way through to final quality assurance and coordinating with security testers. Even the commencement of the COVID lockdowns didn’t hinder the joint project team, with Diversus swapping from being co-located in the Tourism office to working remotely and interactively using Slack and other tools.
Chris Amson, Senior Manager Digital Platforms, Tourism Western Australia
Solution and benefitsAt Diversus, our favourite successes are the ones we help our clients achieve. In the shared moments on this page, Chris and Nico describe what Tourism WA and the broader website team have gained from moving to cloud platforms, virtualised servers, and a new headless content management system (CMS).
As we also like the opportunity to let our work speak for itself, we encourage you to visit the Tourism Western Australia site. The tourism and event opportunities our state has to offer are promoted by pages with beautiful imagery and a crisp accessible layout. While there you can see the new trip planner feature, which lets potential visitors take pages they have marked as favourites and drag them into an itinerary they can save, edit, and share.