Women in IT

Working women in predominantly western societies are fortunate we have choice. We have to thank the women who have gone before us who have paved the way for equality. As Women in IT we are lucky to be working in an industry that provides the flexibility to allow us to work according to the choices we make. We are also in the industry that is providing flexible working conditions for other industries. Working in the IT industry allows us to work anywhere in the world; travel and broaden our experiences as we are in high demand in most countries. …

Sitecore Engagement Value as an Analytical Measurement

In the past simple measures such as the number of hits, sales/leads generated, and simply traffic sources would be used as analytical data to judge the success of a web site. Sitecore which is considered by many as the market leading CMS, is packed full of analytical data inside its Experience Analytics and Experience Profile databases. Furthermore the marketing capabilities allow content authors and marketers to optimize the entire web experience for users (across all channels - including web, mobile, social and even print). One interesting marketing/analytical feature available out of the box in the Sitecore arsenal is: Engagement Value. …

How Production Insights Can Drive Effective Change Management

Change management accompanies any project and it is advantageous to start it as early as possible. This usually involves planning around expectations and encouraging early adoption through exposure to what the final solution will be, or what differences it will make to the business. Whilst this is a good start, a more effective approach is a collaborative effort with the project development team. Specifically the production schedule and whether or not this can influence change management. …