Technical Help - Tips and Tricks: Helping customers to help themselves

When enhancing, supporting or developing applications and websites there comes a point (generally during testing a fix after a code change or a new release) at which a developer or consultant will say to themselves “I’ve seen/said this before” after a customer says that they cannot see the change, despite the developer having tested the change before releasing it to the user. …

Sitecore Engagement Value as an Analytical Measurement

In the past simple measures such as the number of hits, sales/leads generated, and simply traffic sources would be used as analytical data to judge the success of a web site. Sitecore which is considered by many as the market leading CMS, is packed full of analytical data inside its Experience Analytics and Experience Profile databases. Furthermore the marketing capabilities allow content authors and marketers to optimize the entire web experience for users (across all channels - including web, mobile, social and even print). One interesting marketing/analytical feature available out of the box in the Sitecore arsenal is: Engagement Value. …