Why you need to care about analytics

Many people are happy to see a task or project through and move onto the next thing once it’s completed. After all, delivering something is what gives you that sense of accomplishment. However there is far more that can be achieved during and after delivery that can provide enormous potential to increase the effectiveness of your solution, implementation, or even your business as a whole. It’s the use of analytics, which can be described as the digestion of data in order to identify patterns and trends. …

Sitecore Engagement Value as an Analytical Measurement

In the past simple measures such as the number of hits, sales/leads generated, and simply traffic sources would be used as analytical data to judge the success of a web site. Sitecore which is considered by many as the market leading CMS, is packed full of analytical data inside its Experience Analytics and Experience Profile databases. Furthermore the marketing capabilities allow content authors and marketers to optimize the entire web experience for users (across all channels - including web, mobile, social and even print). One interesting marketing/analytical feature available out of the box in the Sitecore arsenal is: Engagement Value. …

What is so BIG about DATA?

What is Big Data? Big Data is a popular topic these days. Probably, most of us have heard about topics like ‘Big Data Analysis’, ‘Data Mining’ and ‘BI’ which are quite common discussions in IT meet up’s or seminars. But, what is the meaning of ‘Big Data’? Which analysis tools are there to extract the hidden knowledge … …